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Cookie Policy

How PerformanceLabsUK Ltd uses cookies and similar technologies.

This Cookie Policy explains what cookies and similar tracking technologies we use on the Website, why we use them, and how you can control them. This Policy is compliant with the Privacy and Electronic Communications Regulations (PECR), the UK GDPR, and the updated cookie rules introduced by the Data (Use and Access) Act 2025.

1. What Are Cookies

Cookies are small text files stored on your device when you visit a website. They allow the website to recognise your device, remember your preferences, and collect information about how the site is used. We also use similar technologies such as pixel tags, local storage, and session storage, all of which are covered by this Policy.

2. Categories of Cookies We Use

Strictly Necessary

Essential for the Website to function. Cannot be disabled. Examples: session cookies, shopping cart cookies, security tokens, cookie consent record. No consent required under PECR.

Functional

Remember your preferences (language, location, currency). Under DUAA 2025, these are now consent-exempt where used purely for service functionality, but we provide transparency and opt-out.

Analytics

First-party analytics (e.g. Google Analytics configured for anonymisation) measure Website usage to improve it. Under DUAA 2025, first-party analytics collecting statistical data for service improvement no longer require explicit consent where transparency and opt-out are provided.

Marketing / Advertising

Third-party tracking cookies used for retargeting and advertising (e.g. Meta Pixel, Google Ads tracking). These require your explicit opt-in consent, we do not drop these cookies until you accept them via the cookie consent banner.

3. Specific Cookies We Set

Cookie	Purpose	Duration	Category
woocommerce_cart_hash	Remembers cart contents	Session	Strictly Necessary
wp-session	WordPress session management	Session	Strictly Necessary
age_verified	Records 18+ confirmation	24 hours	Strictly Necessary
research_use_banner	Dismissal of top banner	24 hours	Strictly Necessary
cookie_consent	Records your cookie choices	12 months	Strictly Necessary
_ga / _ga_XXX	Google Analytics (if consented)	2 years / 90 days	Analytics
_fbp	Meta Pixel (if consented)	90 days	Marketing
_gcl_*	Google Ads conversion tracking (if consented)	90 days	Marketing

4. How to Manage Your Cookie Preferences

4.1 On your first visit, our cookie consent banner appears with three options: Accept All, Reject All (equal prominence), and Manage Preferences (granular opt-in per category).

4.2 You can change your preferences at any time by clicking the "Cookie Preferences" link in the footer of the Website.

4.3 You can also manage cookies through your browser settings.

4.4 Disabling strictly necessary cookies may break parts of the site.

5. Third-Party Cookies

Third-party services may set cookies. We do not control them.